I’ve never liked the Toronto Sun as a newspaper. Even as a kid, before people older and wiser than me gave their rationalizations about why it shouldn’t be taken seriously, there was something that didn’t…feel right about it. Sure, every page was printed in full colour and it was small enough for me to be able to turn the pages easily with my kid hands and it featured Isaac Asimov’s Super Quiz. But it didn’t seem like a real newspaper to me.
So it kills me to see something like Brandon Morrow’s near no-hitter getting celebrated on the cover of today’s Sun with such an unimaginative headline. [I feel conflicted about even linking to the picture, even. I'd just as soon as not direct more traffic to their website.]
Anyway, I realize that this is not the worst example of egregious headline writing [of which Toronto's other newspapers are guilty, too]. I also get that this type of “writing” is part of the Sun‘s identity, and it speaks to some people. So obviously this approach works, if you’re interested in selling newspapers. But — to oversimplify — I just can’t shake the feeling that this newspaper just plain sucks. For me, it is probably a combination of the 4-6 Flesch-Kincaid grade level, the blindly right-wing political slant, and the stupidly sensationalist headlines and pictures chosen for the cover page.
The scary part about the Sun is that it is still a popular newspaper and people read it. It’s particularly popular among people new to Canada, presumably because the reading level is easier and more accessible for people whose native language is something other than English. This has the side effect of ensuring that the Sun will always have new readers due to steady immigration [which, ironically, its right-wing agenda opposes] and shifting a new generation of immigrants [for lack of a better term] toward the right side of the political spectrum [traditionally, first-generation Canadians have been Liberal supporters, given that the Liberals actually let them in]. I’m not trying to suggest that the Sun would be largely responsible for a conservative shift in the population but its influence can’t be ignored as long as people are still reading newspapers. Of course, we don’t know how long that will be.
